Our client is a well-established Australian consumer products business with an impressive portfolio of recognised local and international brands. With a strong focus on innovation, customer experience and sustainable growth, they partner with leading retailers across Australia while continuing to expand their direct-to-consumer presence through digital channels.
Operating in a collaborative and fast-paced environment, the business offers genuine opportunities to develop your marketing career while working across multiple brands and campaigns.
ABOUT THE ROLE
Reporting to the Brand Activation Manager, this is a broad and hands-on digital marketing role supporting the planning, execution and optimisation of campaigns across a portfolio of consumer brands.
Working closely with internal stakeholders, external agencies and retail partners, you'll coordinate digital campaigns, social media, influencer activity, email marketing and eCommerce initiatives while helping drive customer engagement, online sales and brand awareness.
This role offers excellent variety and would suit a proactive marketing professional who enjoys balancing creativity with data-driven decision making.
KEY RESPONSIBILITIES
- Coordinate integrated digital marketing campaigns from planning through to execution.
- Manage organic social media content, scheduling and community engagement.
- Coordinate influencer partnerships, product seeding and user-generated content.
- Liaise with external digital agencies across paid media campaigns.
- Coordinate EDM campaigns, customer communications and marketing automation.
- Support website content updates and eCommerce activity through Shopify.
- Develop marketing collateral and campaign assets for retail partners and sales teams.
- Monitor campaign performance, analyse results and provide actionable insights.
- Support product launches, trade marketing initiatives and brand activations.
- Assist with marketing administration, reporting and project coordination.
- Experience in digital marketing, marketing coordination or eCommerce.
- Exposure to paid digital advertising across Meta, Google or similar platforms.
- Experience with email marketing platforms such as Klaviyo or Mailchimp.
- Strong understanding of digital marketing metrics including ROAS, CTR, CPA and conversion rates.
- Excellent organisational skills with the ability to manage multiple projects simultaneously.
- Strong written communication and attention to detail.
- Experience with Shopify, Google Analytics and Meta Business Suite will be highly regarded.
- Tertiary qualifications in Marketing, Communications, Business or a related discipline are advantageous.
