Our client is a fast-growing, digitally driven retail and eCommerce business operating in the performance, lifestyle and consumer products space. With a strong focus on brand, customer experience and community, they are building a multi-brand platform designed to become a category leader in their market.
The business is now entering an exciting growth phase and is seeking a hands-on Marketing Manager to own and scale their marketing function.
ABOUT THE ROLE
This is a broad, high-impact role responsible for owning and executing the end-to-end marketing strategy across multiple brands and product categories.
You’ll be both strategic and hands-on, setting direction, driving campaigns, building brand presence, managing content and social, and working with external partners.
The role is offered on a hybrid basis (3 days office/2 days WFH) and is open to either full-time or 0.8 FTE (4 days per week).
KEY RESPONSIBILITIES
- Own and execute the end-to-end marketing strategy aligned to business growth objectives.
- Plan and deliver integrated campaigns across digital, social and owned channels.
- Lead brand positioning, product marketing, launches and promotional activity.
- Own content and social strategy, including messaging, calendars and performance.
- Manage marketing budgets, performance reporting, insights and ROI optimisation.
- Manage and brief external agencies, creatives and suppliers.
- Build scalable marketing systems, processes and ways of working.
- Help shape and lead the future growth of the internal marketing function.
- Proven experience in a Marketing Manager or Senior Marketing role.
- Strong digital, eCommerce, social and content marketing capability.
- Experience building and managing brands and product marketing campaigns.
- Commercially minded with a data-driven approach to performance and ROI.
- Strong stakeholder and project management skills.
- Comfortable operating in a hands-on, fast-moving growth environment.
- Experience in eCommerce, sporting goods, health, lifestyle or online retail is highly regarded, but not essential.
