About the company
Our client is a fast-growing education marketplace that specialises in connecting prospective students with education providers through innovative digital marketing solutions. They are known for their dynamic and data-driven approach, helping education institutions grow their enrolments through targeted lead generation and performance marketing.
About the role
The Paid Media Manager will be responsible for leading the strategy, execution, and optimisation of all paid media activities across our client’s marketplaces, managing a significant ad budget and driving continuous performance improvements. This role will balance strategic leadership with hands-on execution, collaborating across teams to enhance growth and deliver measurable marketing outcomes.
Key responsibilities
- Develop and execute a high-impact paid media strategy across multiple channels, aligning with our client’s growth objectives.
- Manage and optimise an 8-figure ad budget, ensuring efficient allocation, forecasting, and ROI improvements.
- Lead campaign optimisation through rigorous A/B testing, full-funnel tracking, and data-driven performance analysis.
- Collaborate with internal teams (SEO, content, lifecycle marketing, product) to ensure cross-channel marketing integration and landing page alignment.
- Build and mentor a high-performing paid media team while exploring new channels, technologies, and innovation opportunities.
Skills and expertise
- Extensive experience managing large-scale paid media budgets ($10M+) across platforms such as Google Ads, Microsoft Ads, Meta, LinkedIn, and TikTok.
- Strong analytical skills with expertise in data-driven optimisation, forecasting, attribution modelling, and performance tracking tools like Google Analytics and Tableau.
- Proven leadership capabilities, including mentoring and developing high-performing teams within a cross-functional marketing environment.
- Deep understanding of cross-channel marketing strategies, customer journey mapping, and collaboration with SEO, CRM, content, and product teams.
- Innovative mindset with a willingness to explore emerging paid media opportunities, AI-driven automation tools, and CRO best practices.
