ABOUT OUR CLIENT
Our client is a fast-growing education marketplace that specialises in connecting prospective students with education providers through innovative digital marketing solutions. They are known for their dynamic and data-driven approach, helping education institutions grow their enrolments through targeted lead generation and performance marketing.
ABOUT THE ROLE
Our client is seeking a Paid Media Specialist to manage and optimise multi-channel campaigns across Google, Meta, LinkedIn, TikTok, and more. This role will focus on driving lead generation, improving ROI, and scaling performance through data-driven strategy, A/B testing, and collaboration with cross-functional teams. It's an opportunity to join a dynamic EdTech business where innovation, analytics, and impact go hand in hand.
KEY RESPONSIBILITIES
- Manage and optimise paid search, social, display, and retargeting campaigns across multiple platforms
- Monitor performance metrics and adjust bidding strategies to meet CPA, ROAS, and lead targets
- Execute A/B testing on ad copy, creative, and audience targeting
- Track budgets and pacing to ensure spend aligns with forecasts
- Collaborate with SEO, content, and product teams to align campaign messaging and performance
- Support testing of new platforms, tools, and strategies to drive continuous improvement
- Minimum 3+ years’ experience in paid media or digital marketing roles
- Hands-on expertise with Google Ads, Meta, LinkedIn, TikTok, and Microsoft Ads
- Strong analytical skills with experience using Google Analytics, Tag Manager, and data visualisation tools like Power BI or Tableau
- Confident in interpreting campaign data and making performance-driven optimisations
- Skilled in A/B testing, audience segmentation, and bid strategy adjustments
- Collaborative, proactive, and results-focused with a strong understanding of paid media best practices
